Resources - Links to the articles in the IC3 blog
Green Fatigue
How far are we from being saturated by ‘green noise’? Close. But the solution is simple: focus on conserving energy
Customer Inspiriences
A few neologisms
My Personal Library on Amazon
An open letter to Jeff Bezos
Of Mice and Elephants
How resilient are you against competitors?
An Idea for MacBook Light
The follow-up to my idea for MacBook Light
How About a MacBook Light?
The follow-up to my dream and a wake up call to Steve Jobs
I Had a Dream
The law of conservation of energy for software.
The Customer Hierarchy of 'Respectability'
How do you call your 'customer'? --- A tribute to Abraham Maslow
10th Anniversary Reflexion
"Do Nothing" is still a very important business option!
Website Follies - addendum
Familiarity breeds contempt
Website Follies
Most people become irrational when planning their own website
Our
new website --- How good is it?
It’s hard to swallow one’s own medicine.
What’s
a Good Website? --- part III
If websites were buildings in the real world …
Music Metaphor: What’s a Good Website? --- part II
Harmony v cacophony --- Most web designers are unconsciously incompetent about standards.
Music
Metaphor: What’s a Good Website? --- part I
What’s a good jazz piece,
pop song or piano sonata?
Marketing:
Art or Science? --- part III
An art 100 years ago ---
more and more a science today?
Marketing:
Art or Science? --- part II
Like music, marketing is
both an art and a science – another slant
Marketing:
Art or Science? --- part I
My definition of marketing
The
mills of the digital revolution
The rise of IT server farms brings us back, full circle, to the
beginnings of the industrial revolution
How
much in-house IT support do you need?
It’s time to entrust outside specialists with the task of supporting
your IT infrastructure
Internet
Power … Plants
Internet’s power is power hungry
Design
Yardstick: Gauging the Ultimate Computing Machine
The evolution of Apple’s Macintosh
Design
Yardstick: The Hardware
The paradigm takes shape and form
Design
Yardstick: Official Launch
Our design tool goes in the limelight
Design
Yardstick: Gauging a PC
A fourth example of how to use the Design Yardstick
Cat Attack
The purring entry of emotions into our design yardstick
A
Product Leaflet’s Design
A third example of how to use the Design Yardstick
Gauging
amazon.co.uk
A second example of how to use the Design Yardstick
Our
Design Yardstick, for a Corkscrew
A simple example of how to use the Design Yardstick introduced in the
previous journal entry
A
Design Yardstick
A simple checklist for engineers, product designers and developers, and
marketers to help them create superior user-centred objects, systems, software,
and documents of all kinds
My
PC’s Best Feature
Where analogue’ traditions’ can be the best complement to digital
technology
How
User-friendly Is Your BBQ?
Good designs start from the user
Blimey!
Not The Derby!
About the branding of sports events: how much is too much?
A
Universal Competitor
“DO NOTHING”
Aebischer’s
Law of Supercomputing
Random Chronicles #2 – Apple Advanced Technology Group, 1987
Wheels
for the Mind
Random Chronicles #1 – Apple ,
1981
Perspectives
on Productivity
Satisfied employees make satisfied customers
Automobiles’
Lights Horror Show
Why such exhibitionism?
The
Power of Music
Emotions are to everyday life and to the
design of products and services
Is
VW Losing its Marbles?
A very frustrating user experience
BBC’s
Weather Forecasting Follies
When more can be less
Why
'Blue Train'?
Speed is not necessarily the best solution
All the journal entries below have been created in 2005 or earlier
The
Customer Focus Trap
The dangers of excessive
customer ‘centricity’
Do
Car Manufacturers Understand IT?
A tribute to the Beetle
(Volkswagen’s – not John Lenon the Beatle ;-)
Is IT
Too Complex?
Tribute to Don Norman
Wings
for the Mind
Tribute to Steve Jobs
Positioning
Tribute to Jack Trout
Audio
Branding
Breaking the Sound Barrier
Black
Holes and TLAs
Tribute to Albert Einstein
Marketing
Turns
Tribute to Jo Siffert
Marketing
Changes
"Change is inevitable, except from a vending machine"
Marketing
Technology
The term ‘marketing technology’ has two
possible meanings
The
Blue Train Manifesto
Tribute to The Cluetrain
Manifesto