Resources - White Papers & Other IC3 Documents
JUST FOR FUN
Pirated versions of MacBook Air (January 2008)
THE BLUE TRAIN MANIFESTO
A comprehensive marketing checklist for MDs and CEOs of small businesses
--- [2004]
Table of contents -- Contact us to receive the complete document
ENGAGE BRAIN BEFORE SPENDING ON TECHNOLOGY
- 100 YEARS OF MARKETING BLUNDERS
Slides of a presentation given at the Technology for Marketing Conference in London --- [2002]
THE MAP FOR EXPLORING MARKETING ESSENTIALS
The map offers a different way to examine the main parameters that affect a marketing strategy --- [2002]
Map alone -- Contact us to receive the complete document
THE SEVEN RULES FOR SUCCESSFUL POSITIONING
How to emerge and shine out of the Internet information avalanche --- [1999]
THE SEVEN RULES FOR CREATING HIGHLY SUCCESSFUL PRODUCTS
When to listen to your customers and when not to --- [1998]