Resources - Editorials & Newsletters
IC3 LETTER 10: The Design Econmy
Introducing the IC3 Design Yardstick, an intriguing, practical tool
helping engineers, product developers, marketers and other
professionals to balance the rational and emotional aspects of a design.
IC3 LETTER 9:
Wings for the Mind
A possible evolution of the Apple concept of the 1980s
IC3 LETTER 8:
The New 'new economy'
IT still matters
IC3 LETTER 7:
Positioning
What position do you occupy in the mind of your customer?
IC3 LETTER 6:
Audio Branding
Original sound and music can add a third dimension to a brand and make it distinctly stand out
IC3 LETTER 5:
Broadband Internet
Is broadband to homes a technology in search of a problem? Is there a killer app?
IC3 LETTER 4:
Black Holes & TLAs
Why simple words or phrases are important for communicating about complex concepts
IC3 LETTER 3:
Marketing Turn
It is marketing's turn to start a quest for quality instead of increasing the quantity of market noise
IC3 LETTER 2: Marketing Changes
From one-way broadcast to customers to two-way interaction with all market participants
IC3 LETTER 1:
Marketing Technology
About the marketing of technology and technology for marketing