About us - Expertise
Over 30 years of sales, marketing and R&D experience in IT and hi-tech in general:
PRODUCT DEVELOPMENT
(Master's Degree in Electrical Engineering from the Swiss Federal Institute of Technology (ETH) - 1 year as right arm to Apple’s VP of Advanced Technology - 7 years as Director of Apple Europe R&D)
USER CENTRED DESIGN --- products / systems / software / websites / services --- focus on usability - ergonomics - physiological & psychological factors
R&D --- fundamentals - hardware & software - main processes - quality management - production
R&D --- fundamentals - hardware & software - main processes - quality management - production
MARKET DEVELOPMENT
(Core competence: 16 years in total with Apple Computer, Data General and Honeywell Bull)
MARKETING --- fundamentals - strategies - plans - tactical programmes - market research - segmentation - marketing communications
PRODUCT MARKETING --- functional specs - documentation - R&D liaison - worldwide launches - lifecycle management
PRODUCT MARKETING --- functional specs - documentation - R&D liaison - worldwide launches - lifecycle management
BUSINESS DEVELOPMENT
(10 years with Apple Computer and 3 years with Honeywell Bull)
BUSINESS PLAN --- vision / mission - objectives - strategy - main programmes - financials
SALES --- demand generation - channel development - sales propositions - relationship management.
SALES --- demand generation - channel development - sales propositions - relationship management.
EXTENSIVE EXPERIENCE in the following sectors:
- Computing (from super-computers to minis, personal computers and palmtops)
- Enterprise software (B2B e-business, strategic sourcing, spend management, collaborative commerce)
- Telecom (wire-line, digital wireless, broadband)
- Semiconductors and electronics
- Hi-tech in general
- Enterprise software (B2B e-business, strategic sourcing, spend management, collaborative commerce)
- Telecom (wire-line, digital wireless, broadband)
- Semiconductors and electronics
- Hi-tech in general
On top of this expertise, we offer you a different point of view that Alan Kay qualifies as “worth 50 IQ points”. Because we look at situations from a different perspective, we find solutions and opportunities that you do not see from inside your company.